People care about themselves, not products

Posted by Kathryn Cartini on Feb 14, 2016 3:19:29 PM
People make decisions when they are excited, and get their questions answered

When accompanied by a great story, selling is easy and fun. If delivered with passion, a clear story has the power to capture emotions. Plus stories that inspire are the easiest for others to remember and share.

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Topics: Blogging, Startups

The power of presence

Posted by Kathryn Cartini on Feb 14, 2016 3:05:26 PM

Create an environment that leads customers to think a certain way before you say a word

Our brains can be guided on assumptions. Despite our best intentions, we need to make sure our stories don’t provoke distrust. In order to manage expectations in a sales pitch, the presenter needs to be calm, deliberate and composed. This includes creating an environment that gets people to think a certain way before we say anything at all. That's the power of presence!

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Topics: Blogging, Startups

Capture people's emotions to get them talking after you leave

Posted by Kathryn Cartini on Feb 14, 2016 2:41:01 PM

Associate your products with excitement to inspire others to spread the word

One of the first things I learned as a HubSpot partner is that as content marketers we want to create stories so inspiring others tell their friends. This is part of the delight or entertain phase in our Inbound Marketing methodology.

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Topics: Entrepreneurs, Blogging, Inbound Marketing, HubSpot, Startups

Grab your customer's attention from the start

Posted by Kathryn Cartini on Feb 14, 2016 2:20:24 PM

Open your story with an element of surprise that will leave people wanting more

People are busy, and very easily get distracted thinking about everything else on their plates. If you’ve come this far and have the opportunity to share your technology or idea with a potential client or investor, don’t waste it! Create a way to get their attention right from the start. This will pique their curiosity and set the stage for whatever story you’re about to tell.

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Topics: Blogging, Influencer Marketing, Startups

Set goals to craft stories for the right audience

Posted by Kathryn Cartini on Feb 14, 2016 2:10:31 PM

Knowing who you want to sell to determines how you want to sell it

Up to this point we’ve discussed what storytelling is and why telling stories over reciting facts is important to connect with your audience. Now it’s time to get focused and discuss how to create stories for different people.

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Topics: Blogging, Inbound Marketing, Startups

Captivate with stories, not facts

Posted by Kathryn Cartini on Feb 14, 2016 1:59:52 PM

Facts bore, distract and confuse. Stories excite, stick and sell!

You have a great technology, the research is there, you’ve won awards, connected with a co-founder and maybe even received a little grant funding. Now it’s time to crank the wheel and attract whatever resources your startup needs to take your business to the next level. So how do you generate interest in your venture to hire talent, or compell a room of investors at a pitch competition?

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Topics: Blogging, Influencer Marketing, Startups

Storytelling for Startups

Posted by Kathryn Cartini on Feb 14, 2016 1:43:59 PM

Storytelling is the most successful selling method in the world!

Startups have no reason to succeed. They lack resources, including funding, consultants, a large staff - fill in the blank. But they do have agility. Founders are able to make quick decisions without being held back by bureaucracy.

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Topics: Technology, Blogging, Startups, NEXUS-NY

HubSpot for High-Growth Startups

Posted by Kathryn Cartini on Jul 30, 2015 2:26:00 PM

Technology Startups Benefit from HubSpot’s All-in-One Marketing Platform

Backed by venture capital, talented entrepreneurs with stellar ideas need effective marketing to promote their products and show their investors true ROI. To help startups butterfly into viable businesses, HubSpot recently launched a new platform designed for technology startups.

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Topics: Entrepreneurs, Emails, Inbound Marketing, Email Marketing, SEO, Website Design, HubSpot, Analytics, Startups