Why You Should Include Relevant Links in Content

Posted by Kathryn Cartini on Jan 10, 2016 5:38:27 PM

Using Relevant Links for Reliable Sources Helps Build Trustworthiness of Your Site

In our Search Engine Optimization and Keywords series we have already discussed what is SEO and explored best practices for optimizing our content with keywords. In this blog post, I’ll share the importance around including relevant links with your content.

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Topics: Blogging, Inbound Marketing, SEO, Website Design, Google, Lead Generation

Start Creating Content Around Your Keywords

Posted by Kathryn Cartini on Jan 10, 2016 5:25:04 PM

Optimize Your Pages Around Primary Keywords

If you search for Upstate New York startup investors, your intention is likely to find a group of startup investors in Upstate New York, like the Eastern New York Angels (ENYA) or other resources in Upstate that provide information on investors for startups. Google won’t just return exact matches of what you search for. Google tries to understand what you’re actually looking for, searches all related pages and shows you the results it deems most helpful.

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Topics: Blogging, Inbound Marketing, SEO, Lead Generation

Keywords are Essential for Search Engine Optimization

Posted by Kathryn Cartini on Jan 10, 2016 5:04:09 PM

Research Keywords as a Search Engine Optimization Technique to Increase Website Traffic

There are many factors that search engines take into account when crawling and trying to understand your web pages. In this blog we’ll explore best practices associated with an awesome Search Engine Optimization (SEO) strategy using keywords.

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Topics: Blogging, Inbound Marketing, SEO, Lead Generation

What is Search Engine Optimization?

Posted by Kathryn Cartini on Jan 10, 2016 4:36:53 PM

Use Search Engine Optimization Techniques to Grow Your Business

Search Engine Optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. SEO is an essential starting point of an Inbound Marketing campaign. It helps you attract visitors from search engines, and turn them into new visitors on your website. In this blog series we’ll explore how to pick the right keywords, ensure search engines understand the content on your web pages and start earning links from outside sources.  

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Topics: Blogging, Inbound Marketing, SEO, Google, Lead Generation

Livestream From Your Facebook Business Page

Posted by Kathryn Cartini on Jan 9, 2016 5:10:45 PM

Embed Your Broadcasts on Facebook Pages with the Livestream App for Facebook

Using Livestream, you can launch your own internet TV channel in minutes and go live instantly from any video camera, including a webcam or smartphone. Not only will you be able to stream to thousands with ease, it's said to look as professional as any multi-million dollar network broadcast. 

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Topics: Facebook, Social Media, Video

Free Infographic Creation Tool for Easy Visual Content

Posted by Kathryn Cartini on Jan 2, 2016 5:44:51 PM

Use infogr.am to Create Interactive, Responsive and Engaging Visual Content

Want to tell better stories with visual impact? We recommend taking a look at infogr.am to create interactive infographics and charts.

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Topics: Inbound Marketing

Analysis is the Final Stage of the Content Creation Process

Posted by Kathryn Cartini on Dec 20, 2015 2:30:16 PM

Learn how to analyze your content to discover what’s working for your business.

Just like the every other aspect of your Inbound Marketing strategy (Plan, Create and Distribute), you need to analyze the performance of your content in order to get the most out of it.

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Topics: Inbound Marketing, HubSpot, Google, Analytics, Lead Generation

How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Transform Your Ideas Into Actual Content

Posted by Kathryn Cartini on Dec 20, 2015 2:07:31 PM

After you plan your content, start creating content that aligns with your buyer personas.

Now that you have an idea for what you’re going to create, in this blog let’s explore how to create awesome content for your buyer personas. This content doesn’t have to be lengthy or elaborate, you just have to use the plan from stage one and follow it. It all comes down to transforming your plan into real content that attracts, converts, closes and entertains your readers.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, HubSpot, Lead Generation

How to Create a Content Plan

Posted by Kathryn Cartini on Dec 20, 2015 1:54:06 PM

4 Stages to the best content process include Plan, Create, Distribute and Analyze.

In this blog, we’ll explore the first stage of creating awesome content by PLANNING. Your plan should be defined by three things: purpose, format and topic.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Website Design, HubSpot, Lead Generation