In today's digital world, redesigning your website extends beyond aesthetics. While the new visual elements of a refreshed website will likely attract attention, a great website redesign also requires that you evaluate and improve on the backend as well.
An amazing looking site will, at the end of the day, fail to deliver return on your investment if the website doesn't help you get found on Google, or promote your brand online each step of the navigation process.
Bottom line is, if viewers cannot easily access or understand the information on your website, it won't matter how great it looks.
So when it comes to your website redesign, you need to consider form and function together as a package deal. And while you should absolutely add eye-catching elements, and beautiful images on your homepage, never for a moment lose focus on the importance of what needs to happen behind the scenes.