Create a Good User Experience with a Mobile-Friendly Site

Posted by Kathryn Cartini on Jan 10, 2016 5:48:10 PM

Search Engines Look at the User Experience On Your Website

When determining how to rank your page in search results, the user experience plays a key factor in if your content is reliable and relevant. When planning a Website Redesign, make sure your site is intuitive and easy to navigate. People are busy. Making them hunt for what they need will take away from your opportunity to convert viewers into leads and sales.

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Topics: Inbound Marketing, SEO, Website Design, Google, Lead Generation

Why You Should Include Relevant Links in Content

Posted by Kathryn Cartini on Jan 10, 2016 5:38:27 PM

Using Relevant Links for Reliable Sources Helps Build Trustworthiness of Your Site

In our Search Engine Optimization and Keywords series we have already discussed what is SEO and explored best practices for optimizing our content with keywords. In this blog post, I’ll share the importance around including relevant links with your content.

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Topics: Blogging, Inbound Marketing, SEO, Website Design, Google, Lead Generation

How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

How to Create a Content Plan

Posted by Kathryn Cartini on Dec 20, 2015 1:54:06 PM

4 Stages to the best content process include Plan, Create, Distribute and Analyze.

In this blog, we’ll explore the first stage of creating awesome content by PLANNING. Your plan should be defined by three things: purpose, format and topic.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Website Design, HubSpot, Lead Generation

Create Content with a Purpose

Posted by Kathryn Cartini on Dec 20, 2015 1:37:08 PM

Content is the message your inbound strategy delivers.

Content powers a success Inbound Marketing campaign. It has the very important job of guiding people from one part of the buyer’s journey to the next by attracting visitors to websites, converting them into leads and nurturing them into a sale. Content is also what entertains our customers into becoming brand promoters.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Secure HTTPS Sites Get Better Google Rankings

Posted by Kathryn Cartini on Nov 15, 2015 11:19:56 AM

SEO IMPACT: HubSpot Includes SSL Free

Google uses about 200 ranking factors in their algorithm to best gauge the relevancy of a website. These factors directly apply to a website's search rankings. 

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Topics: SEO, Website Design, HubSpot, Google

HubSpot for High-Growth Startups

Posted by Kathryn Cartini on Jul 30, 2015 2:26:00 PM

Technology Startups Benefit from HubSpot’s All-in-One Marketing Platform

Backed by venture capital, talented entrepreneurs with stellar ideas need effective marketing to promote their products and show their investors true ROI. To help startups butterfly into viable businesses, HubSpot recently launched a new platform designed for technology startups.

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Topics: Entrepreneurs, Emails, Inbound Marketing, Email Marketing, SEO, Website Design, HubSpot, Analytics, Startups

Top Marketing Expert Tips to Improve Your Blog

Posted by Kathryn Cartini on Apr 20, 2015 10:53:00 AM

New Infographic! Learn How to Effectively Promote Your Blog

Any website developer will tell you that after a website is launched, it is up to either the business owner or content provider to guide the horses to water with an active blog promoting your products and services. 

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Topics: Blogging, Inbound Marketing, Influencer Marketing, SEO, Website Design, HubSpot

Google Loves Mobile-Friendly Websites

Posted by Kathryn Cartini on Apr 13, 2015 9:22:06 PM

Get Your Website Ready for Google's Next Algorithm Update

Every six months or so Google releases an aglorithm update. With each release business owners have the opportunity to increase their website’s ranking on Google search results if they pay attention to the root cause of the algorithm and it’s intended impact.

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Topics: SEO, Website Design, HubSpot, Google