How to Import Gmail Contacts to Twitter

Posted by Kathryn Cartini on Nov 22, 2015 5:20:45 PM

Use email contacts to connect with your followers on Twitter.

A great way to expand your marketing efforts on Twitter is to create a foundation based on the people you already know. Twitter allows users to export contacts from your email accounts. Here are a few tricks I learned during the process that will save you time. 

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Topics: Social Media, Marketing, Emails, Google, Twitter

Social Media Marketing: What Are Reach, Impressions and Engagement?

Posted by Kathryn Cartini on Sep 20, 2015 6:57:29 PM

Basic Definitions on Key Social Media Metrics

The main purpose of social media marketing is to increase brand awareness, whether to create excitement during the buying process, encourage people to visit your website or blog, or persuade others to share your content with their trusted network of friends and colleagues. But how can we as marketers cut through all the social media jargon to reach as many people as possible and grow our audiences? 

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Topics: Social Media, Analytics, Twitter

3 Steps to Launching a Great Social Media Campaign

Posted by Kathryn Cartini on Jul 26, 2015 12:08:00 PM

Establish Goals - Collect Talent + Create a Social Media Advertising Budget

Many businesses have already dipped their toes into social media marketing to build their online brands, charging employees with posting, liking and commenting over each platform. However creating a successful social media campaign requires more than posting creative content, it involves a considerable amount of data analysis and planning to make sure the content you're sharing is appropriate for your brand. Here are a few simple tips to make your next social media campaign sing!

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Topics: Facebook, Social Media, Marketing, Analytics, Twitter

Tweeting Best Practices, Learn to Format the Perfect Tweet

Posted by Kathryn Cartini on Jul 20, 2015 1:47:00 PM

Are You Getting the Most Our of Your Tweets?

At Peacock Media, as we learn we share. This week a lovely young marketing coordinator with the Startfast Venture Accelerator in Syracuse, NY brought to my attention that by using the @ symbol at the beginning of a Tweet, I actually reduce the amount of people that can see my messages! We’ll get to that in a second. First let’s review some Tweeting Best Practices.

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Topics: Social Media, Twitter

Twitter Networking Involves Strategy

Posted by Kathryn Cartini on Apr 20, 2015 12:27:00 PM

3 Tips to Get the Most Out of Your Twitter Conversations

Twitter is a valuable social network for business. We can share ideas, learn from key industry influencers and most certainly network with customers and other businesses. To do this effectively in order to grow our brands, let's discuss 3 easy ways in which we can enjoy Twitter by using a STRATEGY to make an impact.

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Topics: Social Media, Inbound Marketing, HubSpot, Twitter