Livestream From Your Facebook Business Page

Posted by Kathryn Cartini on Jan 9, 2016 5:10:45 PM

Embed Your Broadcasts on Facebook Pages with the Livestream App for Facebook

Using Livestream, you can launch your own internet TV channel in minutes and go live instantly from any video camera, including a webcam or smartphone. Not only will you be able to stream to thousands with ease, it's said to look as professional as any multi-million dollar network broadcast. 

Read More

Topics: Facebook, Social Media, Video

How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

Read More

Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Transform Your Ideas Into Actual Content

Posted by Kathryn Cartini on Dec 20, 2015 2:07:31 PM

After you plan your content, start creating content that aligns with your buyer personas.

Now that you have an idea for what you’re going to create, in this blog let’s explore how to create awesome content for your buyer personas. This content doesn’t have to be lengthy or elaborate, you just have to use the plan from stage one and follow it. It all comes down to transforming your plan into real content that attracts, converts, closes and entertains your readers.

Read More

Topics: Social Media, Emails, Blogging, Inbound Marketing, HubSpot, Lead Generation

How to Create a Content Plan

Posted by Kathryn Cartini on Dec 20, 2015 1:54:06 PM

4 Stages to the best content process include Plan, Create, Distribute and Analyze.

In this blog, we’ll explore the first stage of creating awesome content by PLANNING. Your plan should be defined by three things: purpose, format and topic.

Read More

Topics: Social Media, Emails, Blogging, Inbound Marketing, Website Design, HubSpot, Lead Generation

Create Content with a Purpose

Posted by Kathryn Cartini on Dec 20, 2015 1:37:08 PM

Content is the message your inbound strategy delivers.

Content powers a success Inbound Marketing campaign. It has the very important job of guiding people from one part of the buyer’s journey to the next by attracting visitors to websites, converting them into leads and nurturing them into a sale. Content is also what entertains our customers into becoming brand promoters.

Read More

Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

How to Import Gmail Contacts to Twitter

Posted by Kathryn Cartini on Nov 22, 2015 5:20:45 PM

Use email contacts to connect with your followers on Twitter.

A great way to expand your marketing efforts on Twitter is to create a foundation based on the people you already know. Twitter allows users to export contacts from your email accounts. Here are a few tricks I learned during the process that will save you time. 

Read More

Topics: Social Media, Marketing, Emails, Google, Twitter

Facebook Fundraising Tools for Nonprofits

Posted by Kathryn Cartini on Nov 21, 2015 5:20:41 PM

Raise funds and awareness on Facebook

Organizations already use Facebook to gain support for causes. Now Facebook will make it easier for nonprofits to connect with their community of supporters and collect contributions. 

Read More

Topics: Facebook, Social Media

Create Facebook Tabs and Apps with Woobox

Posted by Kathryn Cartini on Oct 8, 2015 9:00:00 AM

Custom Facebook tabs and apps are a great way to jazz up your business pages and promote your brand!

I had originally been using Pagemodo to create Facebook tabs and apps, until a colleague turned me on to Woobox. In this blog we'll explore the free and paid features offered by Woobox to help you decide if it's something worth investing in for your business. 

Read More

Topics: Social Media, Marketing

Google+ Pages: What's the Difference?

Posted by Kathryn Cartini on Oct 3, 2015 1:51:10 PM

Personal Profiles Versus Business Pages

Read More

Topics: Social Media, Google

Social Media Marketing: What Are Reach, Impressions and Engagement?

Posted by Kathryn Cartini on Sep 20, 2015 6:57:29 PM

Basic Definitions on Key Social Media Metrics

The main purpose of social media marketing is to increase brand awareness, whether to create excitement during the buying process, encourage people to visit your website or blog, or persuade others to share your content with their trusted network of friends and colleagues. But how can we as marketers cut through all the social media jargon to reach as many people as possible and grow our audiences? 

Read More

Topics: Social Media, Analytics, Twitter