How to Import Gmail Contacts to Twitter

Posted by Kathryn Cartini on Nov 22, 2015 5:20:45 PM

Use email contacts to connect with your followers on Twitter.

A great way to expand your marketing efforts on Twitter is to create a foundation based on the people you already know. Twitter allows users to export contacts from your email accounts. Here are a few tricks I learned during the process that will save you time. 

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Topics: Social Media, Marketing, Emails, Google, Twitter

Create Facebook Tabs and Apps with Woobox

Posted by Kathryn Cartini on Oct 8, 2015 9:00:00 AM

Custom Facebook tabs and apps are a great way to jazz up your business pages and promote your brand!

I had originally been using Pagemodo to create Facebook tabs and apps, until a colleague turned me on to Woobox. In this blog we'll explore the free and paid features offered by Woobox to help you decide if it's something worth investing in for your business. 

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Topics: Social Media, Marketing

3 Steps to Launching a Great Social Media Campaign

Posted by Kathryn Cartini on Jul 26, 2015 12:08:00 PM

Establish Goals - Collect Talent + Create a Social Media Advertising Budget

Many businesses have already dipped their toes into social media marketing to build their online brands, charging employees with posting, liking and commenting over each platform. However creating a successful social media campaign requires more than posting creative content, it involves a considerable amount of data analysis and planning to make sure the content you're sharing is appropriate for your brand. Here are a few simple tips to make your next social media campaign sing!

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Topics: Facebook, Social Media, Marketing, Analytics, Twitter

Set Goals in Google Analytics to Study Progress

Posted by Kathryn Cartini on Jul 23, 2015 4:16:55 PM

Learn 4 Types of Goals -> Destination, Duration, No. of Pages and Events

A website is a tool to help grow your business. Its purpose is to measure what is happening, or not happening, and apply this knowledge to your website. Perhaps this means changing a picture, refreshing your page content or adding a call-to-action.

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Topics: Marketing, Google, Analytics

8 Ways to Advertise Your Business on Facebook

Posted by Kathryn Cartini on Jun 7, 2015 12:54:00 PM

Facebook Advertising Options with Examples

In our first two blogs about Facebook Advertising for Business we discussed the Two Options for Advertising on Facebook and explored Elements of a Successful Facebook Ad, both useful for ecouraging people to click on your posts. 

In this blog, we'll deep dive into Facebook's current resources for advertising, detailing the 8 Ways to Advertise Your Business on Facebook using descriptions and examples.

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Topics: Facebook, Social Media, Marketing

4 Elements of a Successful Facebook Ad

Posted by Kathryn Cartini on Jun 4, 2015 9:11:00 AM

Encourage People to Click on Your Facebook Ads

In this blog we’ll pinpoint the four necessary elements of creating a good online advertisement, keeping in mind people use Facebook to stay in the know socially, not necessary explore your products and services. 

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Topics: Facebook, Social Media, Marketing