Grab your customer's attention from the start

Posted by Kathryn Cartini on Feb 14, 2016 2:20:24 PM

Open your story with an element of surprise that will leave people wanting more

People are busy, and very easily get distracted thinking about everything else on their plates. If you’ve come this far and have the opportunity to share your technology or idea with a potential client or investor, don’t waste it! Create a way to get their attention right from the start. This will pique their curiosity and set the stage for whatever story you’re about to tell.

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Topics: Blogging, Influencer Marketing, Startups

Captivate with stories, not facts

Posted by Kathryn Cartini on Feb 14, 2016 1:59:52 PM

Facts bore, distract and confuse. Stories excite, stick and sell!

You have a great technology, the research is there, you’ve won awards, connected with a co-founder and maybe even received a little grant funding. Now it’s time to crank the wheel and attract whatever resources your startup needs to take your business to the next level. So how do you generate interest in your venture to hire talent, or compell a room of investors at a pitch competition?

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Topics: Blogging, Influencer Marketing, Startups

5 Steps to Being a Successful Leader

Posted by Kathryn Cartini on Jul 16, 2015 8:30:00 AM

Following Your Dreams - Building a Startup at Any Age

Lucky in life - I was born to parents who never really understood my career ambitions, but who’ve always been supportive of me spreading my wings. That said, after growing up in a small town on the outside of Syracuse, N.Y., I considered my high school diploma a one-way ticket to explore anything and everything that caught my fancy.

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Topics: Entrepreneurs, Influencer Marketing

Top Marketing Expert Tips to Improve Your Blog

Posted by Kathryn Cartini on Apr 20, 2015 10:53:00 AM

New Infographic! Learn How to Effectively Promote Your Blog

Any website developer will tell you that after a website is launched, it is up to either the business owner or content provider to guide the horses to water with an active blog promoting your products and services. 

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Topics: Blogging, Inbound Marketing, Influencer Marketing, SEO, Website Design, HubSpot