Capture people's emotions to get them talking after you leave

Posted by Kathryn Cartini on Feb 14, 2016 2:41:01 PM

Associate your products with excitement to inspire others to spread the word

One of the first things I learned as a HubSpot partner is that as content marketers we want to create stories so inspiring others tell their friends. This is part of the delight or entertain phase in our Inbound Marketing methodology.

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Topics: Entrepreneurs, Blogging, Inbound Marketing, HubSpot, Startups

Set goals to craft stories for the right audience

Posted by Kathryn Cartini on Feb 14, 2016 2:10:31 PM

Knowing who you want to sell to determines how you want to sell it

Up to this point we’ve discussed what storytelling is and why telling stories over reciting facts is important to connect with your audience. Now it’s time to get focused and discuss how to create stories for different people.

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Topics: Blogging, Inbound Marketing, Startups

HubSpot Keyword Tool Provides SEO Opportunity

Posted by Kathryn Cartini on Jan 24, 2016 2:59:39 PM

Grow Your Business with Search Engine Optimization & Keywords Using HubSpot Software

Peacock Media has just entered the Upstate New York market, servicing personal brands and high-growth, high-tech startups in Syracuse, Rochester, Buffalo, Ithaca and Utica, NY. Using HubSpot's Keyword Tool, we have started adding in the keywords about our business and industry we want to monitor and rank for in search results.

We want to help you do the same. If you’ve already read through our series on Search Engine Optimization and Keywords, you know we explored:

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Topics: Blogging, Inbound Marketing, SEO, HubSpot, Lead Generation

Earn Links to Your Content for Improved Search Results

Posted by Kathryn Cartini on Jan 10, 2016 6:02:54 PM

Earn Links by Interviewing Industry Influencers, Adding Your Business to Local Directories and Creating Google+ Pages

In our Search Engine Optimization and Keyword blog series we’ve highlighted how to get search engines to understand our pages with keywords and optimization techniques. In this article we’ll explore how to get search engines to see our websites and content as trustworthy and authoritative. A lot of this will come from your awesome optimized content, and some of it will come from the number of links that are pointing back to your website. This is called Off-Page SEO.

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Topics: Blogging, Inbound Marketing, SEO, HubSpot, Google, Lead Generation

Create a Good User Experience with a Mobile-Friendly Site

Posted by Kathryn Cartini on Jan 10, 2016 5:48:10 PM

Search Engines Look at the User Experience On Your Website

When determining how to rank your page in search results, the user experience plays a key factor in if your content is reliable and relevant. When planning a Website Redesign, make sure your site is intuitive and easy to navigate. People are busy. Making them hunt for what they need will take away from your opportunity to convert viewers into leads and sales.

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Topics: Inbound Marketing, SEO, Website Design, Google, Lead Generation

Why You Should Include Relevant Links in Content

Posted by Kathryn Cartini on Jan 10, 2016 5:38:27 PM

Using Relevant Links for Reliable Sources Helps Build Trustworthiness of Your Site

In our Search Engine Optimization and Keywords series we have already discussed what is SEO and explored best practices for optimizing our content with keywords. In this blog post, I’ll share the importance around including relevant links with your content.

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Topics: Blogging, Inbound Marketing, SEO, Website Design, Google, Lead Generation

Start Creating Content Around Your Keywords

Posted by Kathryn Cartini on Jan 10, 2016 5:25:04 PM

Optimize Your Pages Around Primary Keywords

If you search for Upstate New York startup investors, your intention is likely to find a group of startup investors in Upstate New York, like the Eastern New York Angels (ENYA) or other resources in Upstate that provide information on investors for startups. Google won’t just return exact matches of what you search for. Google tries to understand what you’re actually looking for, searches all related pages and shows you the results it deems most helpful.

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Topics: Blogging, Inbound Marketing, SEO, Lead Generation

Keywords are Essential for Search Engine Optimization

Posted by Kathryn Cartini on Jan 10, 2016 5:04:09 PM

Research Keywords as a Search Engine Optimization Technique to Increase Website Traffic

There are many factors that search engines take into account when crawling and trying to understand your web pages. In this blog we’ll explore best practices associated with an awesome Search Engine Optimization (SEO) strategy using keywords.

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Topics: Blogging, Inbound Marketing, SEO, Lead Generation

What is Search Engine Optimization?

Posted by Kathryn Cartini on Jan 10, 2016 4:36:53 PM

Use Search Engine Optimization Techniques to Grow Your Business

Search Engine Optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. SEO is an essential starting point of an Inbound Marketing campaign. It helps you attract visitors from search engines, and turn them into new visitors on your website. In this blog series we’ll explore how to pick the right keywords, ensure search engines understand the content on your web pages and start earning links from outside sources.  

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Topics: Blogging, Inbound Marketing, SEO, Google, Lead Generation

Free Infographic Creation Tool for Easy Visual Content

Posted by Kathryn Cartini on Jan 2, 2016 5:44:51 PM

Use infogr.am to Create Interactive, Responsive and Engaging Visual Content

Want to tell better stories with visual impact? We recommend taking a look at infogr.am to create interactive infographics and charts.

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Topics: Inbound Marketing