Capture people's emotions to get them talking after you leave

Posted by Kathryn Cartini on Feb 14, 2016 2:41:01 PM

Associate your products with excitement to inspire others to spread the word

One of the first things I learned as a HubSpot partner is that as content marketers we want to create stories so inspiring others tell their friends. This is part of the delight or entertain phase in our Inbound Marketing methodology.

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Topics: Entrepreneurs, Blogging, Inbound Marketing, HubSpot, Startups

HubSpot Keyword Tool Provides SEO Opportunity

Posted by Kathryn Cartini on Jan 24, 2016 2:59:39 PM

Grow Your Business with Search Engine Optimization & Keywords Using HubSpot Software

Peacock Media has just entered the Upstate New York market, servicing personal brands and high-growth, high-tech startups in Syracuse, Rochester, Buffalo, Ithaca and Utica, NY. Using HubSpot's Keyword Tool, we have started adding in the keywords about our business and industry we want to monitor and rank for in search results.

We want to help you do the same. If you’ve already read through our series on Search Engine Optimization and Keywords, you know we explored:

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Topics: Blogging, Inbound Marketing, SEO, HubSpot, Lead Generation

Earn Links to Your Content for Improved Search Results

Posted by Kathryn Cartini on Jan 10, 2016 6:02:54 PM

Earn Links by Interviewing Industry Influencers, Adding Your Business to Local Directories and Creating Google+ Pages

In our Search Engine Optimization and Keyword blog series we’ve highlighted how to get search engines to understand our pages with keywords and optimization techniques. In this article we’ll explore how to get search engines to see our websites and content as trustworthy and authoritative. A lot of this will come from your awesome optimized content, and some of it will come from the number of links that are pointing back to your website. This is called Off-Page SEO.

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Topics: Blogging, Inbound Marketing, SEO, HubSpot, Google, Lead Generation

Analysis is the Final Stage of the Content Creation Process

Posted by Kathryn Cartini on Dec 20, 2015 2:30:16 PM

Learn how to analyze your content to discover what’s working for your business.

Just like the every other aspect of your Inbound Marketing strategy (Plan, Create and Distribute), you need to analyze the performance of your content in order to get the most out of it.

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Topics: Inbound Marketing, HubSpot, Google, Analytics, Lead Generation

How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Transform Your Ideas Into Actual Content

Posted by Kathryn Cartini on Dec 20, 2015 2:07:31 PM

After you plan your content, start creating content that aligns with your buyer personas.

Now that you have an idea for what you’re going to create, in this blog let’s explore how to create awesome content for your buyer personas. This content doesn’t have to be lengthy or elaborate, you just have to use the plan from stage one and follow it. It all comes down to transforming your plan into real content that attracts, converts, closes and entertains your readers.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, HubSpot, Lead Generation

How to Create a Content Plan

Posted by Kathryn Cartini on Dec 20, 2015 1:54:06 PM

4 Stages to the best content process include Plan, Create, Distribute and Analyze.

In this blog, we’ll explore the first stage of creating awesome content by PLANNING. Your plan should be defined by three things: purpose, format and topic.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Website Design, HubSpot, Lead Generation

Create Content with a Purpose

Posted by Kathryn Cartini on Dec 20, 2015 1:37:08 PM

Content is the message your inbound strategy delivers.

Content powers a success Inbound Marketing campaign. It has the very important job of guiding people from one part of the buyer’s journey to the next by attracting visitors to websites, converting them into leads and nurturing them into a sale. Content is also what entertains our customers into becoming brand promoters.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Details Matter When Creating Buyer Personas for Your Business

Posted by Kathryn Cartini on Nov 29, 2015 3:20:31 PM

Buyer personas are fictional characters based on your ideal customer.

Most often they are created by researching and analyzing customers already buying from you by asking them a series of questions about themselves, their business and their job role. We build buyer personas to help us better understand our target audience(s). 

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Topics: Inbound Marketing, HubSpot

Secure HTTPS Sites Get Better Google Rankings

Posted by Kathryn Cartini on Nov 15, 2015 11:19:56 AM

SEO IMPACT: HubSpot Includes SSL Free

Google uses about 200 ranking factors in their algorithm to best gauge the relevancy of a website. These factors directly apply to a website's search rankings. 

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Topics: SEO, Website Design, HubSpot, Google