Earn Links to Your Content for Improved Search Results

Posted by Kathryn Cartini on Jan 10, 2016 6:02:54 PM

Earn Links by Interviewing Industry Influencers, Adding Your Business to Local Directories and Creating Google+ Pages

In our Search Engine Optimization and Keyword blog series we’ve highlighted how to get search engines to understand our pages with keywords and optimization techniques. In this article we’ll explore how to get search engines to see our websites and content as trustworthy and authoritative. A lot of this will come from your awesome optimized content, and some of it will come from the number of links that are pointing back to your website. This is called Off-Page SEO.

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Topics: Blogging, Inbound Marketing, SEO, HubSpot, Google, Lead Generation

Create a Good User Experience with a Mobile-Friendly Site

Posted by Kathryn Cartini on Jan 10, 2016 5:48:10 PM

Search Engines Look at the User Experience On Your Website

When determining how to rank your page in search results, the user experience plays a key factor in if your content is reliable and relevant. When planning a Website Redesign, make sure your site is intuitive and easy to navigate. People are busy. Making them hunt for what they need will take away from your opportunity to convert viewers into leads and sales.

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Topics: Inbound Marketing, SEO, Website Design, Google, Lead Generation

Why You Should Include Relevant Links in Content

Posted by Kathryn Cartini on Jan 10, 2016 5:38:27 PM

Using Relevant Links for Reliable Sources Helps Build Trustworthiness of Your Site

In our Search Engine Optimization and Keywords series we have already discussed what is SEO and explored best practices for optimizing our content with keywords. In this blog post, I’ll share the importance around including relevant links with your content.

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Topics: Blogging, Inbound Marketing, SEO, Website Design, Google, Lead Generation

What is Search Engine Optimization?

Posted by Kathryn Cartini on Jan 10, 2016 4:36:53 PM

Use Search Engine Optimization Techniques to Grow Your Business

Search Engine Optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. SEO is an essential starting point of an Inbound Marketing campaign. It helps you attract visitors from search engines, and turn them into new visitors on your website. In this blog series we’ll explore how to pick the right keywords, ensure search engines understand the content on your web pages and start earning links from outside sources.  

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Topics: Blogging, Inbound Marketing, SEO, Google, Lead Generation

Analysis is the Final Stage of the Content Creation Process

Posted by Kathryn Cartini on Dec 20, 2015 2:30:16 PM

Learn how to analyze your content to discover what’s working for your business.

Just like the every other aspect of your Inbound Marketing strategy (Plan, Create and Distribute), you need to analyze the performance of your content in order to get the most out of it.

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Topics: Inbound Marketing, HubSpot, Google, Analytics, Lead Generation

How to Import Gmail Contacts to Twitter

Posted by Kathryn Cartini on Nov 22, 2015 5:20:45 PM

Use email contacts to connect with your followers on Twitter.

A great way to expand your marketing efforts on Twitter is to create a foundation based on the people you already know. Twitter allows users to export contacts from your email accounts. Here are a few tricks I learned during the process that will save you time. 

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Topics: Social Media, Marketing, Emails, Google, Twitter

Secure HTTPS Sites Get Better Google Rankings

Posted by Kathryn Cartini on Nov 15, 2015 11:19:56 AM

SEO IMPACT: HubSpot Includes SSL Free

Google uses about 200 ranking factors in their algorithm to best gauge the relevancy of a website. These factors directly apply to a website's search rankings. 

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Topics: SEO, Website Design, HubSpot, Google

Google+ Pages: What's the Difference?

Posted by Kathryn Cartini on Oct 3, 2015 1:51:10 PM

Personal Profiles Versus Business Pages

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Topics: Social Media, Google

Set Goals in Google Analytics to Study Progress

Posted by Kathryn Cartini on Jul 23, 2015 4:16:55 PM

Learn 4 Types of Goals -> Destination, Duration, No. of Pages and Events

A website is a tool to help grow your business. Its purpose is to measure what is happening, or not happening, and apply this knowledge to your website. Perhaps this means changing a picture, refreshing your page content or adding a call-to-action.

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Topics: Marketing, Google, Analytics

Google Changes AdWords Policy for Promoting Free Desktop Software

Posted by Kathryn Cartini on May 11, 2015 11:10:00 AM

Google's New Advertising Policy Might Affect Your AdWords Account

Google recently changed its AdWords Unsupported Content policy. 

The policy now includes additional requirements related to free desktop software downloads such as explicitly naming the software in the ad and redirecting the user to the primary distribution source for the software. 

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Topics: Google, Analytics