Livestream From Your Facebook Business Page

Posted by Kathryn Cartini on Jan 9, 2016 5:10:45 PM

Embed Your Broadcasts on Facebook Pages with the Livestream App for Facebook

Using Livestream, you can launch your own internet TV channel in minutes and go live instantly from any video camera, including a webcam or smartphone. Not only will you be able to stream to thousands with ease, it's said to look as professional as any multi-million dollar network broadcast. 

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Topics: Facebook, Social Media, Video

Facebook Fundraising Tools for Nonprofits

Posted by Kathryn Cartini on Nov 21, 2015 5:20:41 PM

Raise funds and awareness on Facebook

Organizations already use Facebook to gain support for causes. Now Facebook will make it easier for nonprofits to connect with their community of supporters and collect contributions. 

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Topics: Facebook, Social Media

Facebook Patent Technology Could Impact Your Credit

Posted by Kathryn Cartini on Aug 23, 2015 12:14:00 PM

Lenders May Now Discriminate Borrowers Based on Social Connections

Facebook’s new technology patent tracks how users are connected in a social network. It’s main purpose is to help filter inappropriate or spam emails, and any disrespectful content from being approved on your timeline. The patent will also improve search to help find people and topics of interest more easily. On a more controversial note, the patent allows lenders the ability to search a borrower’s Facebook friends as part of the credit approval process.

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Topics: Facebook, Social Media

3 Steps to Launching a Great Social Media Campaign

Posted by Kathryn Cartini on Jul 26, 2015 12:08:00 PM

Establish Goals - Collect Talent + Create a Social Media Advertising Budget

Many businesses have already dipped their toes into social media marketing to build their online brands, charging employees with posting, liking and commenting over each platform. However creating a successful social media campaign requires more than posting creative content, it involves a considerable amount of data analysis and planning to make sure the content you're sharing is appropriate for your brand. Here are a few simple tips to make your next social media campaign sing!

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Topics: Facebook, Social Media, Marketing, Analytics, Twitter

8 Ways to Advertise Your Business on Facebook

Posted by Kathryn Cartini on Jun 7, 2015 12:54:00 PM

Facebook Advertising Options with Examples

In our first two blogs about Facebook Advertising for Business we discussed the Two Options for Advertising on Facebook and explored Elements of a Successful Facebook Ad, both useful for ecouraging people to click on your posts. 

In this blog, we'll deep dive into Facebook's current resources for advertising, detailing the 8 Ways to Advertise Your Business on Facebook using descriptions and examples.

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Topics: Facebook, Social Media, Marketing

4 Elements of a Successful Facebook Ad

Posted by Kathryn Cartini on Jun 4, 2015 9:11:00 AM

Encourage People to Click on Your Facebook Ads

In this blog we’ll pinpoint the four necessary elements of creating a good online advertisement, keeping in mind people use Facebook to stay in the know socially, not necessary explore your products and services. 

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Topics: Facebook, Social Media, Marketing

Learn About Facebook Advertising for Business

Posted by Kathryn Cartini on Jun 1, 2015 10:57:00 AM

Two Options for Advertising on Facebook and Why They Work

There are 890 million people signing into Facebook each day. So it’s important we include Facebook Communications into our business strategies in order to attract their attention.

Regardless of your target persona, whether a millennial college student, or successful Venture Capitalist, with stats like this, they’re probably using Facebook, with some of them combing through their feeds every single day.

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Topics: Facebook, Social Media

New Facebook Call Now Button

Posted by Kathryn Cartini on May 16, 2015 3:29:44 PM

Facebook Updates Local Awareness Adds with New Call-to-Action Button

Since October, Facebook has been launching local awareness ads that include a Get Directions button. Now a new call-to-action button is available as well, allowing Facebook users to dial a company right from the Facebook advertisment.

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Topics: Technology, Facebook, Social Media

Facebook Page Analyser by Locowise Compares Page Performance

Posted by Kathryn Cartini on Apr 8, 2015 1:59:44 PM

New Tool Highlights Growth, Reach, Engagement and Other Performance Metrics.

Locowise, a social analytics and reporting firm, has released a new way for Facebook page administrators to compare how well their page is performing against thousands of similar pages. 

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Topics: Facebook, Social Media, Analytics

Social Media Increases Website Traffic, Leads and Sales

Posted by Kathryn Cartini on Apr 1, 2015 5:14:00 PM

Use Social Media to Help Get More Website Visits and Happy Customers.

When used properly for business, social media has the power to nurture important relationships by fostering dialogue and engagement with those curious about your brand.

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Topics: Facebook, Social Media, Inbound Marketing, HubSpot