How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Transform Your Ideas Into Actual Content

Posted by Kathryn Cartini on Dec 20, 2015 2:07:31 PM

After you plan your content, start creating content that aligns with your buyer personas.

Now that you have an idea for what you’re going to create, in this blog let’s explore how to create awesome content for your buyer personas. This content doesn’t have to be lengthy or elaborate, you just have to use the plan from stage one and follow it. It all comes down to transforming your plan into real content that attracts, converts, closes and entertains your readers.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, HubSpot, Lead Generation

How to Create a Content Plan

Posted by Kathryn Cartini on Dec 20, 2015 1:54:06 PM

4 Stages to the best content process include Plan, Create, Distribute and Analyze.

In this blog, we’ll explore the first stage of creating awesome content by PLANNING. Your plan should be defined by three things: purpose, format and topic.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Website Design, HubSpot, Lead Generation

Create Content with a Purpose

Posted by Kathryn Cartini on Dec 20, 2015 1:37:08 PM

Content is the message your inbound strategy delivers.

Content powers a success Inbound Marketing campaign. It has the very important job of guiding people from one part of the buyer’s journey to the next by attracting visitors to websites, converting them into leads and nurturing them into a sale. Content is also what entertains our customers into becoming brand promoters.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

How to Import Gmail Contacts to Twitter

Posted by Kathryn Cartini on Nov 22, 2015 5:20:45 PM

Use email contacts to connect with your followers on Twitter.

A great way to expand your marketing efforts on Twitter is to create a foundation based on the people you already know. Twitter allows users to export contacts from your email accounts. Here are a few tricks I learned during the process that will save you time. 

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Topics: Social Media, Marketing, Emails, Google, Twitter

High ROI Makes Email Marketing Campaigns Perfect for Startups

Posted by Kathryn Cartini on Nov 8, 2015 12:42:13 PM

Do More Faster, Find Success Without Reinventing the Wheel

Email-based marketing campaigns for startups are becoming increasingly popular as lean companies find more efficient ways to improve and expand the potential of their contact databases.

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Topics: Emails, Inbound Marketing, HubSpot

HubSpot for High-Growth Startups

Posted by Kathryn Cartini on Jul 30, 2015 2:26:00 PM

Technology Startups Benefit from HubSpot’s All-in-One Marketing Platform

Backed by venture capital, talented entrepreneurs with stellar ideas need effective marketing to promote their products and show their investors true ROI. To help startups butterfly into viable businesses, HubSpot recently launched a new platform designed for technology startups.

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Topics: Entrepreneurs, Emails, Inbound Marketing, Email Marketing, SEO, Website Design, HubSpot, Analytics, Startups