How to Best Deliver Content to Your Buyers

Posted by Kathryn Cartini on Dec 20, 2015 2:16:36 PM

The 3rd step in your content process is distribution.

Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

Create Content with a Purpose

Posted by Kathryn Cartini on Dec 20, 2015 1:37:08 PM

Content is the message your inbound strategy delivers.

Content powers a success Inbound Marketing campaign. It has the very important job of guiding people from one part of the buyer’s journey to the next by attracting visitors to websites, converting them into leads and nurturing them into a sale. Content is also what entertains our customers into becoming brand promoters.

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Topics: Social Media, Emails, Blogging, Inbound Marketing, Email Marketing, Website Design, HubSpot, Lead Generation

HubSpot for High-Growth Startups

Posted by Kathryn Cartini on Jul 30, 2015 2:26:00 PM

Technology Startups Benefit from HubSpot’s All-in-One Marketing Platform

Backed by venture capital, talented entrepreneurs with stellar ideas need effective marketing to promote their products and show their investors true ROI. To help startups butterfly into viable businesses, HubSpot recently launched a new platform designed for technology startups.

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Topics: Entrepreneurs, Emails, Inbound Marketing, Email Marketing, SEO, Website Design, HubSpot, Analytics, Startups

Influencer Marketing Delivers ROI

Posted by Kathryn Cartini on Apr 2, 2015 11:32:00 AM

Study: Tomoson Polled Marketers to Uncover Increase in Influencer Marketing

Influencer marketing focuses on key individuals, different than targeting a specific market as a whole. Social shares, click through rates, earned media based on the influence of these core networkers are all signs of a successful influencer marketing campaign.

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Topics: Social Media, Blogging, Inbound Marketing, Email Marketing, SEO