Analysis is the Final Stage of the Content Creation Process

Posted by Kathryn Cartini on Dec 20, 2015 2:30:16 PM

Learn how to analyze your content to discover what’s working for your business.

Just like the every other aspect of your Inbound Marketing strategy (Plan, Create and Distribute), you need to analyze the performance of your content in order to get the most out of it.

Read More

Topics: Inbound Marketing, HubSpot, Google, Analytics, Lead Generation

Social Media Marketing: What Are Reach, Impressions and Engagement?

Posted by Kathryn Cartini on Sep 20, 2015 6:57:29 PM

Basic Definitions on Key Social Media Metrics

The main purpose of social media marketing is to increase brand awareness, whether to create excitement during the buying process, encourage people to visit your website or blog, or persuade others to share your content with their trusted network of friends and colleagues. But how can we as marketers cut through all the social media jargon to reach as many people as possible and grow our audiences? 

Read More

Topics: Social Media, Analytics, Twitter

HubSpot for High-Growth Startups

Posted by Kathryn Cartini on Jul 30, 2015 2:26:00 PM

Technology Startups Benefit from HubSpot’s All-in-One Marketing Platform

Backed by venture capital, talented entrepreneurs with stellar ideas need effective marketing to promote their products and show their investors true ROI. To help startups butterfly into viable businesses, HubSpot recently launched a new platform designed for technology startups.

Read More

Topics: Entrepreneurs, Emails, Inbound Marketing, Email Marketing, SEO, Website Design, HubSpot, Analytics, Startups

3 Steps to Launching a Great Social Media Campaign

Posted by Kathryn Cartini on Jul 26, 2015 12:08:00 PM

Establish Goals - Collect Talent + Create a Social Media Advertising Budget

Many businesses have already dipped their toes into social media marketing to build their online brands, charging employees with posting, liking and commenting over each platform. However creating a successful social media campaign requires more than posting creative content, it involves a considerable amount of data analysis and planning to make sure the content you're sharing is appropriate for your brand. Here are a few simple tips to make your next social media campaign sing!

Read More

Topics: Facebook, Social Media, Marketing, Analytics, Twitter

Set Goals in Google Analytics to Study Progress

Posted by Kathryn Cartini on Jul 23, 2015 4:16:55 PM

Learn 4 Types of Goals -> Destination, Duration, No. of Pages and Events

A website is a tool to help grow your business. Its purpose is to measure what is happening, or not happening, and apply this knowledge to your website. Perhaps this means changing a picture, refreshing your page content or adding a call-to-action.

Read More

Topics: Marketing, Google, Analytics

iTunes Connect App Analytics Now Available to Everyone

Posted by Kathryn Cartini on May 14, 2015 12:22:04 PM

Now Available to Developers, App Analytics Gives Details Insight into Performance

New from ITunes Connect, you can now better track your app's functioning with App Analytics Beta to include seeing how many customers visit your app's page on the App Store and learning how often your users open your app over time.

Read More

Topics: Mobile Apps, Analytics, Apple

Google Changes AdWords Policy for Promoting Free Desktop Software

Posted by Kathryn Cartini on May 11, 2015 11:10:00 AM

Google's New Advertising Policy Might Affect Your AdWords Account

Google recently changed its AdWords Unsupported Content policy. 

The policy now includes additional requirements related to free desktop software downloads such as explicitly naming the software in the ad and redirecting the user to the primary distribution source for the software. 

Read More

Topics: Google, Analytics

Best Marketing Analytics Resources

Posted by Kathryn Cartini on Apr 10, 2015 2:05:31 PM

3 Great Ways to Learn and Understand Data Analysis for Business

“Study the past if you would define the future.” ― Confucius

That’s the gist behind using Analytics Marketing for strategy when growing our brands online, seeking out new clients, and better learning how to support our existing customers.

Read More

Topics: Inbound Marketing, HubSpot, Google, Analytics

Facebook Page Analyser by Locowise Compares Page Performance

Posted by Kathryn Cartini on Apr 8, 2015 1:59:44 PM

New Tool Highlights Growth, Reach, Engagement and Other Performance Metrics.

Locowise, a social analytics and reporting firm, has released a new way for Facebook page administrators to compare how well their page is performing against thousands of similar pages. 

Read More

Topics: Facebook, Social Media, Analytics