Top Marketing Expert Tips to Improve Your Blog

Posted by Kathryn Cartini on Apr 20, 2015 10:53:00 AM

New Infographic! Learn How to Effectively Promote Your Blog

Any website developer will tell you that after a website is launched, it is up to either the business owner or content provider to guide the horses to water with an active blog promoting your products and services. 

Now we'll discuss how to get our horses to drink by improving our blogs so they aren't just good, but also effective in attracting leads to our websites by studying a new infographic from Referral Candy.

Screen_Shot_2015-04-20_at_10.06.57_AMExpert tips include:

1. TELL STORIES

2. Respond quickly to trends

3. Provide a unique perspective

4. Create helpful content

5. Quote Experts

"Most bloggers and content marketers need to make their content helpful to their community and not just type something to put it up there. Ask the question, "Is this helpful?" If the answer is no, start over."

- Chris Bogan, CEO & President of Human Business Works.

As a general rule of thumb we know posts with images get more engagement than those without images. However if you're like me, I'm not a fan of stock images. Whenever I can, I like to create something of my own, with Photoshop or InDesign. Another quick and simple cloud software I use is Canva. Trust me, you'll love it.

If you still don't have time to create something on your own, capture an image from an expert article your referencing in your blog like I did above from Referral Candy with the storytelling quote by John Lee Dumas, Founder of EntrepreneurOnFire.

eBook | 10 SEO Design Tips Another tip is to make sure your website is searchable.

This means, it's important to place the proper keywords in your blog posts that are most relevant to your brand, and with that, searched for online by the people that matter most to your business.

This is a Search Engine Optimization (SEO) best practice. At Peacock Media we use HubSpot's SEO View tool to assist us in selecting and incorporating the right keywords into our content.

For more SEO advice, download our Free eBook | 10 SEO Tips for Designng the Best Websites for Search to learn how your website can rank higher on Google. 

After you've perfected all the technical aspects that go into creating an effective blog, now take the time to BUILD RELATIONSHIPS.

As business owners, we are all in SALES, today commonly referred to as Business Development. So before we ask people to follow us on social media, click on the link to read our latest blog posts, or buy anything, let's start by sharing content from their blogs and social networks in an effort to build out our networks. 

You can check out the rest of Referral Candy's infographic here for more expert tips and advice on creating standout blogs. 

Or use the comment field below to share how you've been successful at attracting attention to your site!

Topics: Blogging, Inbound Marketing, Influencer Marketing, SEO, Website Design, HubSpot