Search Engines Look at the User Experience On Your Website
When determining how to rank your page in search results, the user experience plays a key factor in if your content is reliable and relevant. When planning a Website Redesign, make sure your site is intuitive and easy to navigate. People are busy. Making them hunt for what they need will take away from your opportunity to convert viewers into leads and sales.
According to Search Engine Watch using data from market research firm, BIA/Kelsey, mobile has surpassed desktop in search queries.
“66.5 million local search queries were made via mobile devices to desktop’s 65.6.”
This trend is expected to continue increasing over the next five years. For this reason, Google Loves Mobile Friendly Websites, and it’s the reason why to deliver a great user experience we should optimize our sites for mobile.
Over 200 million Internet users own smartphones. As this number climbs, search engines will continue to make it easier for users to find mobile friendly websites. So if your website isn’t optimized for mobile, you could be missing out on attracting leads to your business online by prohibiting a good user experience.
Tip. Once you’ve created and optimize your website content, don’t forget to promote your content on social media and email. The more people see, link and share your content, the more popular your site will grow, and the more trust you’ll gain with search engines.