The 3rd step in your content process is distribution.
Content is only as good as it’s delivery because it makes the material relevant. It’s one thing to create content, now you need to broadcast it to the world. In this blog we’ll discuss ways in which you can successfully deliver your content to your target audiences.
After you create a blog post or a content offer, believe me, I wish it were as simple as hitting the publish button to start receiving visitors and leads to your website.
Assuming that people will organically find your content on their own is simply inaccurate. It’s up to you, and therefore a major part of your Inbound Marketing plan, to promote your content. Marketers should actually spend as much time on promoting content, as they do to creating it.
To do this, you can share your blog posts on social media or send out emails and newsletters to your contacts that link back to your eBooks. Do whatever you feel will best capture the attention of your prospect. Fight for attention, not space.
Your content can be a powerful tool to attract visitors and convert leads, but you have to distribute it in order to achieve these goals. You can use your website pages and content blogs for not only content, but to also host the different content offers.
Calls-to-action can be placed on your website to entice your readers to download your content or request your different offers, whereas Landing pages will act as the gatekeeper for your content offers.
Social media is a wonderful tool to use for promoting your content. With so many networks to choose from, think about your buyer personas to understand where and how they are spending their time online. You can also use a social media scheduling tools such as HubSpot or Hootsuite to strategize the delivery of your content and save you time.
And you can use email to let your prospects know about the exciting new pieces of content you’ve created.
All of these techniques work, as long as you are committed to the process and continuously promoting your brand. So if your educational blog is still relevant months after you created it, promote it again! Maximize your resources. You’ve spent time creating these materials, so amplify the amount of viewers who will see them by recycling your content when appropriate. You’ll learn more about what your prospects are interested in as time goes on when you analyze their interactions with your content.